Liberator has announced the shipment of its Wedge and Ramp products in new packaging.
The new generation of vacuum compressed Liberator gear could prove a more attractive option for the consumer and retailers as it provides carry-out and display sizes while reducing half its carbon footprint and packaging waste.
Liberator president and CEO Louis Friedman said the vacuum packaging soft-foam products like pillows and mattress toppers is an established manufacturing process.
"Vacuum compressing structured high-density foam as used in our Liberator Shapes is truly revolutionary. This new packaging opens up the gateway to mass market as mainstream retailers now have a viable way of merchandising Liberator in their brick and mortar stores," Friedman said.
The flat-pack kits come complete with three-step instructions for opening the compression capsule, removing the shape and installing the cover, which readies the unit for immediate use.
The company offers its core Liberator products like Wedge, Ramp and Wedge/Ramp Combo in the vacuum compressed packs. The Black Label equivalent products which are currently in production include larger Esse-style furniture pieces.
Liberator is a provider of sexual health and wellness products, and its products include the Liberator Shapes and furniture, and latex apparel, as well as bath and body, bedding and home decor.