The Middle East region is rich energy reserves and energy exports as the main support base while industrial production is weak. Middle East countries need to import large quantities of industrial products each year. Huge market demands make the region become the ideal output destination. Recently, with the accelerated pace of Weichai Power internationalization strategy, globalization layout is perfect gradually.
In the Middle East, Weichai hot selling products are engines and single power machines. Depend on perfect dealership network, Weichai products settle down in Middle East region.
Development of sales channel depends on high qualities of Weichai products. Stable performance, strong power and lower noise are the important elements that Weichai attract distributors. In order to compete with the international well-known brands, Weichai optimize products according to the special geographical environment of this area. Especially, Euro 3 WP12 engine wins the favor of market with unique quality.